KickApps Launches Industry’s First Drag-and-Drop Facebook App Development Suite

KickApps announced the immediate availability of a new development suite for the KickApps App Studio, which radically simplifies the Facebook social application development process for marketers, brand managers and developers. The KickApps App Studio now allows anyone – including non-programmers – to create one version of rich social media applications for multi-platform distribution, completing a “viral loop” of traffic between a brand’s own domain and Facebook. The solution simplifies the development process by eliminating the need to develop multiple versions of applications for various channels, and by providing unified access to a wealth of marketing data previously locked in specific platforms. “The KickApps App Studio offers tremendous opportunity for brand marketers to easily create custom media players or applications that can be embedded at their sites in the context of a brand message, used as a Facebook fan page or custom tab, or shared virally across the Web,” said Alex Blum, CEO of KickApps. “Because a data-integrated experience can easily deploy to multiple environments, our solution invites a ‘viral loop’ of traffic to and from our customers’ websites. By providing an easy-to-use interface, the user simply drags applications or components onto the canvas to customize every aspect of their appearance or functionality.”

“Our fans and sponsors have come to expect the richest social experience possible when interacting with the Redskins’ brand, and it's something we're committed to providing,” said Shripal Shah, senior vice president, digital strategy for the Washington Redskins. “But as social platforms proliferate, providing an integrated experience has become a real challenge. The KickApps App Studio allows us to quickly create new social applications – or easily retool existing ones – that offer multiple opportunities to effectively reach our fans in different environments.”